As a result of a kind introduction by my good friend David Brock, I recently participated in a fascinating project organized by OgilvyOne Worldwide, called "The Future of Selling."
By bringing together a community of interested (and interesting) marketing and sales professionals, it focused attention on how changes in buyer behavior, combined with current and emerging trends in social media, are challenging B2B sellers to think differently about their trade.
Many intriguing and valuable ideas were exchanged, and a great number of new relationships were forged. I was privileged to have the opportunity to participate, and congratulate OgilvyOne's Chairman, Brian Fetherstonhaugh, for the success in making it all happen.
You can view an overview presentation below and download the detailed white paper here: Download Ogilvyonethefutureofselling.